A new study by an online ad network called Chitika, suggests that Samsung products are the most popular type of Android tablet that American and Canadians use, beating out the Kindle Fire for the first time.
Apple’s iPads are the most popular kind of tablet, and accounts for 77.2% of all web surfing on tablets. Samsung, however, is a strong second, at 8.3%. This is almost twice as much as last year.
This study looks at web browser usage, and counts ad impressions in Chitika’s ad network. That means in-app usage, such as watching videos on Amazon Instant Video, Netflix, or reading books on the Kindle app, isn’t accounted for. However, since web browsing is typically one of the most popular activities on tablets, the study does give a general sense of which models are getting the most use.
Samsung is slowly getting more popular. Usage rose 2.2% from 2012 to 2013, and grew 4.7% from 2013 to 2014. Samsung is releasing products that people like and want to use, and they are generally quite a bit cheaper than Apple’s products.
Samsung has been focusing on a strong marketing attempt, which seems to be paying off. They partnered with Best Buy to better position its products in their stores, and have created funny and memorable ads – some even including well-known celebrities.
It’s no secret that Apple dominates the tablet market – and probably will for some time. However, it looks like Samsung is turning into strong competition. Google’s developer conference is scheduled for the end of June, and the company is suppose to reveal an 8-inch Nexus tablet, which is expected to be huge competition to the 7.9-inch iPad mini.
Watch the entire ad below: