Kelsey Falter and PopTip Help Make Twitter Voting Easier

Kelsey Falter

IMG: via Kelsey Falter

New York City is known for nurturing startups. Lerer Ventures hosted a lighting pitch round for startups a couple of years ago. Kenneth Lerer, the manager at the firm, was heading out when he heard a voice behind him. “Someone yelled out ‘Mr. Lerer, Mr. Lerer. I’m pitching your son [Ben] but I realize I really should come talk to you, because if I don’t win, I still want to talk to you,'” recalls Lerer. “That said everything to me.”

This was 24-year-old Kelsey Falter, the now the CEO of Poptip. This startup was picked up two years later and provides technology that lets E! Entertainment network offer Twitter-based voting during large events (such as the Sunday Academy Awards).

The polls will, for example, show two stars that are up for an Academy Award. You can then check “Amy Adams” or “Cate Blanchett.” Readers can see real-time results while on Twitter.

Poptip

 

Falter says that she sees social media as a wide open segment. She compares She compares the Internet today to the web before Google’s PageRank. “In the ’90s, websites were the atomic unit of content. Today, the atomic unit is much smaller — it’s a post,” she says. to stop sharing their opinion. It’s only going to continue to be more information.”

Lerer said that Poptip’s success is all Falter. “In this business you ultimately shake someone’s hand and look them in the eye and see what they’re made of,” he says. “You ask if times get tough and they have to pivot, do they have the wherewithal…She’s a superstar,” he says.

Poptip has received $2.4 million in fuding so far,  was included in TechStars’ demo day in 2012.

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