The way products and brands interact with consumers is constantly changing. Companies who are able to incorporate technology in an innovate way are the ones that are ahead of the game. Take Diane von Furstenberg for instance, she may be in he late 60’s, but she is constantly coming up with creative ideas.
The last couple of years, von Furstenberg has been known for her cutting-edge relationship between fashion and tech. During this year’s New York Fashion week, the designer celebrated 40 years of her iconic wrap dress. This show was different though, not only did it celebrate fashion, but it played tribute to the power of technology and the future of fashion.
DFV partnered with American Express Unstaged to provide a 24-hour livestream of the event for card members. Viewers were also encouraged to tweet using the hashtag #amexunstaged, which would give them access to backstage videos, interviews, and more. The event was hosted by and television presenter Cat Deely and supermodel Coco Rocha.
“I’m online all the time… I sleep with my iPad,” von Furstenberg told Mashable. “That’s where the world is going.”
In previous years, she hosted a shoppable Google+ Hangout, was the first designer to send Google Glass down the runway and was an early adopter of Promoted Tweets.
“I am happy to be old enough to have danced at Studio 54 and young enough to be in the digital age,” she told The New York Times.
Rocha told Mashable that giving users access to new technology such as livestreams makes fashion more accessible.
“With 3D printing, we could be selling these designs [from the runway] tomorrow, instead of having to show them a season early and then wait,” Rocha says. “The clothes could be perfectly tailored and affordable. It would improve clothing.”