Bryan Batten doesn’t have a background in technology or books – but that didn’t stop him from founding Entitle. During his time working in pharmaceuticals, he traveled and read a lot. He was tired of carrying large print books, so he searched for a company where he could rent digital books from. He didn’t find anything, which gave him the idea to create Entitle.
“I learned quick and tried to absorb as much as I can,” Batten told Mashable in an interview earlier this month. He spent most of 2012 pitching publishers and working on his new company. After getting “some positive reception from publishers,” he quit his job and hired a couple of people with a background in tech.
Entitle, an e-book subscription services was launched out of beta today. Instead of offering access to unlimited e-books every month similar to Netflix, the company lets users rent two, three or four books a month for a certain price.
“We’re more similar to Netflix in its DVD days than Netflix in its streaming days,” Batten said. “Almost a hybrid of a Netflix model with a book-of-the-month model.”
Entitled’s publishing partners now include two of the five biggest publishers, Simon & Schuster and HarperCollins — making Entitle the first e-book subscription service with more than one.
Entitle is available on most major e-reader platforms, including iPhone, iPad, Android, Kindle Fire and Nook.
The company has raised $5.3 million in funding. The startup now has about 10 people on staff, including one based in New York.
What do you think of this new subscription service. Is it something you would be interested in, or is it a dead end? To sign up visit Entitle Books.