Pinterest is a great resource for finding recipes, fashion ideas, crafts, and more. It’s not, however, a great place to find something you can actually buy. While people can pin products, half the time when you click on a particular sweater or end table, it is sold out or doesn’t direct you to the correct page.
Wanelo makes online shopping a lot easier. No more falling in love with an item on Pinterest and finding it doesn’t direct you to it. And, no more browsing your 8 favorite websites for a new sweater.
The social discovery site Wanelo — short for Want Need Love — is here to make things easier.
Deena Varshavskaya, Founder of Wanelo, talked with Mashable about how she came up with the idea for the site.
I was thinking about advertising today and how it interrupts our experience; how it doesn’t create value for us. I started thinking, “What is advertising [going to be] 30 years from now?” It’s not going to survive in its current form — but without advertising, how will we find out about products and stores that are relevant to us? That’s where I began. In order to avoid interrupting the user experience on Wanelo, there’s no promotion and no advertising; the entire experience is driven by you.
If you want to find the perfect place to shop (or create a holiday wish list) I’d suggest checking it out!