Creating a username and password that you have to remember with a new account can be annoying, and sometimes a turn-off to downloading said app. All sites seem to require different things for usernames and passwords; some want capitol letter, symbols, and numbers all in one password. This makes it hard to remember the next time you go to log in.
Now, that is a lot easier. Many apps, websites, and more are allowing users to log in via social media. According to Mashable, Facebook and Google+ are used the most to log in with.
Data was just released on Tuesday from Gigya, a social-login provider for large companies such as ABC. This data showed that people are using Facebook to log in more often than those of other social networks to log in to third-party-apps and websites. These numbers showed that users use Facebook 51% of time, Google+ (26%) and Yahoo (18%). Twitter is surprisingly only at 4%.
Gigya CEO Patrick Salyer said that the reason people like logging in with social is because, “It’s a way for [social networks] to create very long-term relevancy with users,” he explained. “Whatever you’re using as your authentication login, that is going to be a service you continue to maintain and use possibly years and years from now.”
Facebook has been working hard to make social login easier for users. The company fully implemented two-step login permissions in August. In order to do so, Facebook better explained what access the third-party-apps would have to their information.
What do you think of logging in via social? Do you find it easier or are you worried the third-party-apps will get more information than they should?