Taco Bell is breaking into the breakfast business with its new “waffle taco,” which includes scrambled eggs, sausage, and a side of syrup. The newest menu item has been in the testing phase for a few months, and after seeing huge successes at the test locations in California, Taco Bell is expanding to more test locations.
The waffle taco isn’t the only breakfast item the chain is adding on. There’s an entire breakfast menu that will begin testing on Thursday 8/8 at about 100 locations. Testing locations include stores in Fresno, Omaha, and Chattanooga.
Some Taco bell stores on the west coast already have simple breakfast items like oatmeal and yogurt parfaits. The new menu items, waffle taco included, will expand that menu in an effort to make mornings more profitable for the business.
If testing continues to be successful, Taco Bell clientele could see a national rollout of either the waffle taco or the full breakfast menu. At 460 calories and 30 grams of fat, the new item isn’t exactly healthy, but for those that want to get their Taco Bell fix in, it could prove to be wildly successful.
Earlier this year, Dunkin’ Donuts released a new breakfast item as well, which came out to both applause and boos: the doughnut breakfast sandwich. Two glazed donuts enveloped meat and eggs in that breakfast item, which combined sweet and savory. Despite the fact that the sandwich is far from healthy, testing was successful and the chain rolled it out as a permanent menu item soon after.