Since Hostess officially went bankrupt late last year, people have been lamenting the loss of a favorite American treat: the Twinkie. Those people can halt the tears, however, since fresh Twinkies are making their debut at Wal-Mart stores across the country. A reported 1,600 stores got the snack cakes in on Friday, July 12th, and about three quarters of all stores should have them by Sunday.
And that’s not all—the new owners of Hostess have a rollout plan for a number of the nation’s favorite snack foods. Next week, Mini-Muffins and Fruit Pies will return. In August, Coffee Cakes, Ho Hos, Orange CupCakes, Suzy Qs and Zingers will be back as well. This fall, Sno-Balls will arrive as well.
Other promises made by the new owners of Hostess include the fact that 10% of Twinkies will be frozen for on-demand retailers and the increase of Twinkies’ shelf life by a whopping 19 days. Previously, the sponge cakes had a 26-day shelf life, but now that number is up to 45, a change that was made just prior to the original owners of Hostess declaring bankruptcy.
The snack company had years of internal turmoil before the declaration of bankruptcy last year. The final straw was a stalemate between Hostess and its second biggest workers’ union, the result of which was the shutdown of several bakeries and the eventual admittance of Hostess that it could not recover.