Abercrombie and Fitch just released a new “funny” shirt that said, “# more boyfriends than t.s,” although it is no longer on the shelves.
While the slogan is comical, Taylor Swift fans were not very happy about it. They even went as far as to create a petition on Change.org.
While this was going on, if you called the Abercrombie’s public relations department, you heard this greeting: “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift T-shirt, please note this is no longer available.”
They of course tried to get the Taylor Swift fans back on their side, tweeting: “Hey #swifties we no longer sell the tshirt. We ❤ Taylor’s music and think she’s awesome!”
What can people learn from this? Don’t mess with Taylor Swift fans unless you want some serious backlash.